Canine Business Directories Fido Factor is a User-Generated Listing of Dog-Friendly Places. If your dog is your hairy BFF, then Fido Factor, a US directory of dog-friendly restaurants and other places, may be a welcome tool. The Fido Factor site gathers user-generated content through its iPhone app and Facebook integration, then makes it—as well as photos of canines patronizing their favorite haunts—available online. The Fido Factor directory neared the 1,000 listing mark in July 2010 and will no doubt continue to grow as people learn about it. The goal of Fido Factor is to: To make dog friendly policies the norm rather than the exception. It’s our magical little dream that dogs will eventually be welcome everywhere! Provide dog owners with information on which places are dog friendly and how to visit each safely. Let the community determine which dog friendly spots are the best of the best.