Prince William and Kate Middleton are unwittingly driving people to go to ante up an island’s tourism. After rumors that the engaged couple are planning to spend their honeymoon in the Isles of Scilly have emerged, the island’s tourism website garnered 78,000 hits last week, nearly three times its normal traffic. According to BBC, people from around the U.K., mainland Europe and the U.S. are suddenly interested in knowing more about the island. Downloads of the official holiday brochure have doubled as well.

Tourism officials still don’t know if the spike in the website hits will translate to actual bookings, but told the U.K. paper that they are still pleased that the interest in their area has increased.

As to why it was thought that the 28-year-old royalty will take his bride to Scilly, it’s because he spent a family holiday on the island in 1989 with his parents Prince Charles and Princess Diana and brother Harry.

William and Kate will tie the knot on April 29 at the Westminster Abbey.