Madonna And Daughter Lourdes Designing Teen Clothing Line

Madonna And Daughter Lourdes Designing Teen Clothing Line. Madonna is launching an affordable teen clothing line for Macy’s. The pop superstar, in partnership with Iconix Brand Group, Inc., has announced its first direct-to-retail license agreement with the department store giant. Called “Material Girl,” the line was inspired and designed by Madonna and 13-year-old daughter Lourdes, along with Iconix’s in-house fashion department. It will feature back-to-school apparel collection just in time for the start of the new school season. The line will also showcase footwear, handbags and jewelry that retail from $12 to $40. Macy’s chief merchandising officer, Jeff Gennette, said, “We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer.” “Material Girl” will launch in approximately 200 Macy’s stores and online in August this year.