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Radio Mirchi : The Radio Station with Difference

Posted in: Radio by newsdesk on June 19, 2024

ap_parigiThe original avatar of Radio Mirchi was Times FM. Radio Mirchi began operation in 1993 in Indore, the commercial capital of Madhya Pradesh . Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata ,Vizag and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators. In 2000, when the Government formally announced auction of 108 FM frequencies across 40 cities, Entertainment Network (India) Limited (Radio Mirchi) won the largest number of licenses, thereby acquiring a national footprint, and becoming the only commercial FM broadcaster present in all 4 Metros, with an exclusive presence in 7 cities. In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first wave of launches, Indore was the first city in india having grade of first private radio channel.Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand. Radio Mirchi was earlier available in the seven cities of Mumbai, Delhi, Kolkata, Chennai, Pune, Indore and Ahmedabad, now it is also available in key markets of Bangalore, Hyderabad, Jaipur, Patna & Jalandhar therby taking the tally to 12 stations across India. It’s the largest private FM Radio operator in the country in terms of number of operational stations and revenue. Though Radio Mirchi FM radio stations are located in diverse regions in India it’s been successful in attracting local audiences in each of these markets. This is largely due to a superior understanding of audience preferences, which enables it to provide content customized to the taste, language and culture of the local audience. A track record of developing creative and innovative content or programming formats has helped Radio Mirchi expand and retain its audience and advertisers. For example, it has exclusively released the music for Hindi films such as ‘Hum Tum’, ‘Salaam Namaste’, ‘Mangal Pandey’ where it enjoyed exclusive rights for FM broadcasting of the music of these films for around two weeks. “Our wide and national footprint enables our advertisers to reach the largest number of listeners among private operators in high income cities and adjoining areas. Not only did it win millions of listeners through its innovative programming and marketing initiatives, Radio Mirchi also won awards for its successful brand building,” A. P. Parigi , Managing Director and CEO , Radio Mirchi said.

The 1983 - Kismat Khol De’ Contest won the Gold medal for Best Activity generating Brand Loyalty at the Promotion Marketing Awards of Asia - 2004, and the Bronze medal for Best Activity generating Brand Awareness and Trial recruitment at the Promotion Marketing Awards of Asia - 2004.

Future plans also include exploring opportunities to become FM radio broadcasters or content providers in international markets at an appropriate time, either directly or through strategic partnerships or inorganic initiatives.

TV word of the day - “Snollygoster”. What is the definition of Snollygoster? The word’s origin is unknown, but developed as slang in the 1800s, between roughly 1855 and 1860, states Dictionary.com. It defines Snollygoster as “a clever, unscrupulous person.” The Free Dictionary however believes the word Snollygoster could have developed from “snallygaster”, which is a “mythical beast said to prey on poultry and children”. Or Snollygoster could have come from “Pennsylvania Dutch schnelle geeschter” that derives as follows: “Middle High German snl, quick (from Old High German) + Middle High German geist, spirit (from Old High German).”

Free Dictionary defines Snollygoster today as often used to describe a political figure: “One, especially a politician, who is guided by personal advantage rather than by consistent, respectable principles.”

Witch politician is an Snollygoster, what do you think?

Lindsay Lohan’s luck seems to be improving. Elle magazine isn’t holding the starlet responsible for the $500,000 worth of Dior jewelry that went missing during a June 6 photo shoot in London. Said the fashion glossy’s spokesperson: “Elle has no reason to believe that Lindsay Lohan was in any way responsible and has no further comment to make.” The starlet herself is irate at having been blamed for the heist. “Lindsay thinks it’s a ridiculous story and is happy that Elle is standing behind her,” says a pal, “but she’s really sick of getting blamed for everything bad that happens.”

Friday’s Talk Shows

Posted in: tv by newsdesk on June 19, 2024

Laker coach Phil Jackson is a guest on ‘The Tonight Show With Conan O’Brien.’

The Early Show Earth, Wind and Fire and Chicago perform. (N) 7 a.m. KCBS

Today Trailblazing Hispanic women; Jonas Brothers perform; real estate guru Barbara Corcoran. (N) 7 a.m. KNBC

Good Morning America Jamie Foxx performs; chef Emeril Lagasse prepares a Father’s Day feast. (N) 7 a.m. KABC

Good Day L.A. Francis Ford Coppola (”Tetro”); Jon Cryer (”Weather Girl”; “Two and a Half Men”). (N) 7 a.m. KTTV

Rachael Ray Rapper Sean “Diddy” Combs. 9 a.m. KCBS

Live With Regis and Kelly Repeat segments: Julia Roberts. 9 a.m. KABC

The View George Lopez; Mario Cantone; Lewis Black; wrestler MVP escorts Sherri Shepherd to the prom. (N) 10 a.m. KABC

The Morning Show With Mike & Juliet Neil Sedaka performs; zookeeper Jack Hanna; author Larry Winget; author Lori Uscher-Pines. (N) 11 a.m. KTTV

The Tyra Banks Show Paris Hilton (”Paris Hilton’s My New BFF”); a Cosmopolitan magazine luncheon. 1 p.m. KTTV

The Martha Stewart Show Arbor Day. 2 p.m. KNBC

Oprah Winfrey Single dads share their stories of fatherhood. 3 p.m. KABC , 1:06 a.m. KABC

Dr. Phil The doctor follows up with memorable guests. 4 p.m. KCBS

The Ellen DeGeneres Show Jason Mesnick and Molly Malaney (”The Bachelor”); Science Guy Steve Spangler. 4 p.m. KNBC

The Tyra Banks Show Pregnant guests struggle to quit unhealthy habits such as smoking and doing drugs. 4 p.m. KTTV

Larry King Live (N) 6 and 9 p.m. CNN

Tavis Smiley Soccer coach Luma Mufleh; travel writer Rick Steves. (N) 7 and 11 p.m. KCET

Washington Week Iran: Barbara Slavin, the Washington Times. The financial regulatory system: David Wessel, the Wall Street Journal. Reshaping the healthcare system: Karen Tumulty. The Obama administration’s position on gay issues: Jeff Zeleny, the New York Times. Host: Gwen Ifill. (N) 8 p.m. KCET

Real Time With Bill Maher Political strategist Paul Begala; Katty Kay; Joel Stein; Hooman Majd; Meghan McCain. 10 and 11 p.m. HBO

Charlie Rose Personalized medicine: Steven Pinker, Anne Wojcicki, George Church and Linda Avey. (N) 11:30 p.m. KCET

Late Show With David Letterman Jada Pinkett Smith; Michael Cera; the Sounds perform. (N) 11:35 p.m. KCBS

The Tonight Show With Conan O’Brien Shia LaBeouf; Phil Jackson; Holly Williams performs. (N) 11:35 p.m. KNBC

Jimmy Kimmel Live Kobe Bryant and Derek Fisher. (N) 12:06 a.m. KABC

The Late Late Show With Craig Ferguson Bryan Cranston; Christopher Mintz-Plasse. (N) 12:37 a.m. KCBS

Late Night With Jimmy Fallon Jeff Goldblum; Mike Birbiglia; director Tamra Davis. (N) 12:37 a.m. KNBC

Last Call With Carson Daly Kathy Griffin; Ting Tings perform. (N) 1:36 a.m. KNBC

And the winner is….the Greek boy

Posted in: Coffee Talk by newsdesk on June 19, 2024

The PR demolition of Katie Price aka Jordan by the Pete Andre team has been overwhelming and complete. Only today Katie Price aka Jordan is quoted in The Sun in an “exclusive” as “flaunting her boobs” and is quoted as saying “I need a shag, its driving me mad”. The battle to win over public opinion in the divorce proceedings between Jordan and Pete Andre has shown how rapidly a celebrity can rise and fall. Claire Powell the principle of CAN Associates who previously acted for both Jordan and Pete Andre, now acting for Pete Andre; according to most media commentators has managed the press so effectively that her client Pete Andre is perceived to be the overwhelming winner in the current press war. The Sun and the other red tops have allocated reporters to cover the divorce between the warring celebs, with most of the coverage being spun in favour of the Greek-Cypriot. The Sun report by Alex West on Jordan: “Last night the model (Jordan) was preparing for another evening out. She was expected to be a VIP guest at Pacha clubs Fuck me I’m Famous”. The Sun report The Sun report by Alex West on Pete Andre: “Peter is on holiday with children Junior, four, and Princess Tiaamii one and Jordan’s son Harvey seven”. Pete Andre is pictured with the children playing happily whilst Jordan is shown with her boobs out on a boat. The Sun again plunged the knife into the already shattered image of Jordan with Alex West in a report on 18/6/09: “Boozed up Jordan flashed her knickers and danced on a table during a 12 hour Ibiza drinks bender”. On Pete Andre in the same report which highlighted how the legal team for Andre had laid down strict guidelines said: “And he’s been told to be courteous when dealing with his estranged wife so she can’t accuse him of being unreasonable”. Speculation is now building around the next step for Pete Andre who is now being touted for endorsements and various lucrative commercial deals given his positive press coverage, with his recent visit to Macau in China one example of his rising currency.

“Twilight” star Robert Pattinson was hit by a taxi in New York as he tried to run away from a crowd of hysterical teenage fans, but he was not seriously injured, U.S. media reported. Pattinson, 23, who stars in the hit teenage vampire movies, was clipped on the hip in front a bookstore in Manhattan where he was shooting scenes on Thursday for his new film, “Remember Me,” a drama about two young lovers dealing with family tragedies.

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